Research
Conducted market and competitor analysis to identify gaps in Cometeer’s storytelling and visual identity.
Strategy
Crafted a refreshed brand positioning to communicate Cometeer’s value in a saturated coffee market.
Visual Design
Designed a cohesive visual language to elevate perception and drive premium appeal.
PROJECT OVERVIEW
In this project, we conducted an in-depth study of Cometeer, a premium, flash-frozen coffee brand, to explore its innovative approach to product design, team dynamics, and market strategy. Through collaborative methods, including design thinking and appreciative inquiry, we analysed the brand’s operations and developed insights into its workflows, customer engagement, and sustainability practices. The project also emphasised leadership and facilitation skills, aligning with broader learnings in strategic design and management.
This work demonstrates my ability to dissect complex business models and contribute to team-driven, creative problem-solving.
LEARNING OUTCOMES
Developed skills in facilitating creative teams for strategic design, addressing equity and inclusiveness, and applying collaborative methods to systems-level challenges.
Gained the ability to critically evaluate and adapt facilitation techniques for diverse strategic design contexts
COLLABORATORS
The team initially consisted of 5 people and later expanded to 9 people, all of whom have contributed equally to the research work, discussions and presentations.
At each step, the project was facilitated by our professor, Mark Kroeckel.
Team members: to Ren, Nirjari, Jiwon, Fran, Henry, Rohit, Kavya, Abhishek Tewari, Swasti Solanki.
METHODOLOGY
The project employed design thinking, appreciative inquiry, and collaborative facilitation methods.
Tools: Miro, Figma, Google Suite
Timeline: 10 Weeks
Understanding the Customers
Breaking down what the current Comeeter's customers look like and mapping what the new target audience demands through customer journey map, empathy map, and other frameworks of analysis. Data gathered through secondary resources like reviews, online feedbacks and testimonials, etc.
Analysing the Impact of Proposed Solutions
Identifying scope of improvement and implementing innovative solutions to expand the business can come with a lot of unintended consequences. Keeping the values and mission of the brand at the core, the following mapping highlights the possible positive and negative implications of the newly proposed solutions to the other parts of the organisation and the brand image of Cometeer as a whole.
Supply Chain Analysis
Design strategic solutions to tackle the current solutions in the supply chain and integrate new solutions to make the chain even more efficient.
Prototyping
Simplifying the narrowed solutions and building rapid prototypes.
Tools: Midjourney, Adobe Photoshop
Marketing Strategy
New taglines and promotion ideas for travel locations.
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