PROJECT OVERVIEW
In this project, we conducted an in-depth study of Cometeer, a premium, flash-frozen coffee brand, to explore its innovative approach to product design, team dynamics, and market strategy. Through collaborative methods, including design thinking and appreciative inquiry, we analysed the brand’s operations and developed insights into its workflows, customer engagement, and sustainability practices. The project also emphasised leadership and facilitation skills, aligning with broader learnings in strategic design and management.
This work demonstrates my ability to dissect complex business models and contribute to team-driven, creative problem-solving.
LEARNING OUTCOMES
Developed skills in facilitating creative teams for strategic design, addressing equity and inclusiveness, and applying collaborative methods to systems-level challenges.
Gained the ability to critically evaluate and adapt facilitation techniques for diverse strategic design contexts
COLLABORATORS
The team initially consisted of 5 people and later expanded to 9 people, all of whom have contributed equally to the research work, discussions and presentations.
At each step, the project was facilitated by our professor, Mark Kroeckel.
Team members: to Ren, Nirjari, Jiwon, Fran, Henry, Rohit, Kavya, Abhishek Tewari, Swasti Solanki.
METHODOLOGY
The project employed design thinking, appreciative inquiry, and collaborative facilitation methods.
Tools: Miro, Figma, Google Suite
Timeline: 10 Weeks
