Seeing the world through my illustrations

Re branding series.

CONCEPT:


This chamomile tea had a very interesting flavour but the packaging did not convey it clear enough.


DESIGN ALTERATIONS:


  1. Replaced the yellow on yellow logo with a darker colour variant from the brand.

  2. Illustrated the main elements to make them look more attractive.

  3. Centre aligned all the text.

  4. Reduced the number of fonts and font sizes.


IMPACT:


The overall design looks more balanced and clear. The eye flows naturally through the information, making the product seem more convincing to the consumer.

CONCEPT:


This chamomile tea had a very interesting flavour but the packaging did not convey it clear enough.


DESIGN ALTERATIONS:


  1. Replaced the yellow on yellow logo with a darker colour variant from the brand.

  2. Illustrated the main elements to make them look more attractive.

  3. Centre aligned all the text.

  4. Reduced the number of fonts and font sizes.


IMPACT:


The overall design looks more balanced and clear. The eye flows naturally through the information, making the product seem more convincing to the consumer.

CONCEPT:


This chamomile tea had a very interesting flavour but the packaging did not convey it clear enough.


DESIGN ALTERATIONS:


  1. Replaced the yellow on yellow logo with a darker colour variant from the brand.

  2. Illustrated the main elements to make them look more attractive.

  3. Centre aligned all the text.

  4. Reduced the number of fonts and font sizes.


IMPACT:


The overall design looks more balanced and clear. The eye flows naturally through the information, making the product seem more convincing to the consumer.

CONCEPT:


This chamomile tea had a very interesting flavour but the packaging did not convey it clear enough.


DESIGN ALTERATIONS:


  1. Replaced the yellow on yellow logo with a darker colour variant from the brand.

  2. Illustrated the main elements to make them look more attractive.

  3. Centre aligned all the text.

  4. Reduced the number of fonts and font sizes.


IMPACT:


The overall design looks more balanced and clear. The eye flows naturally through the information, making the product seem more convincing to the consumer.